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They are much more common than you probably think.*From Inside the Box: A Proven System of Creativity for Breakthrough Results Copyright 2014 Drew Boyd There are many theories of creativity.
Management consultants in the 1970s and 1980s even used this puzzle when making sales pitches to prospective clients.
Yet participants’ performance was not improved even when they were given specific instructions to do so.
That is, direct and explicit instructions to think outside the box did not help.
For example, there have been some theories such as those of Schopenhauer (see his remarks about Genius) and Freud (see his remarks about Sublimation) that propose creativity is something more like a capacity provided by nature rather than one acquired or learned from the environment.
Rather than disproving the myth, in other words, the experiment might instead offer evidence that creativity is an ability that one is born with, or born lacking, hence why information from the environment didn't impact the results at all.It was an appealing and apparently convincing message.