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More details will be revealed over the next few months, Facebook Chief Product Officer Chris Cox said in a separate presentation.Cox said he had been thinking about a Facebook dating feature since 2005, when he joined the company about a year after its founding.A dating service could increase the time people spend on Facebook and be a “big problem” for competitors such as Match Group Inc, said James Cordwell, an analyst at Atlantic Equities.Match, the owner of popular mobile dating app Tinder and Ok Cupid, calls itself the “global leader in dating” on its website.“But the initial functionality looks relatively basic compared to those offered by Match’s services, so the impact Facebook has on the dating space will be down to how well it executes in this area,” Cordwell said.(Adds background, updates share prices) SAN JOSE, Calif., May 1 (Reuters) - Facebook Inc is entering the dating game, Chief Executive Mark Zuckerberg said on Tuesday, planning a dating service to matchmake millions of people on the world's largest online social network and nudge them into spending more time there.
It did not appear to have a feature to “swipe” left or right on potential matches to signal interest, as Tinder and other established services have."There are 200 million people on Facebook that list themselves as single, so clearly there's something to do here," Zuckerberg told software developers at Facebook's annual F8 conference.