Background check dating
True is known for its strict policies regarding background checks, which are used to ensure that members are not felons or married.
Vest reports 16 million total members, as of May 2007, True advertised aggressively online and spent .2 million in online advertising from January to November 2006, more than any other online dating service.
True employs an optional, automatic "wink" to its members which seem to come from other members, without the latter's knowledge.
The feature can be disabled at any time, and True maintains that this feature encourages communication between members.
Online dating is also relatively popular among the college-educated, as well as among urban and suburban residents.
And 38% of Americans who are single and actively looking for a partner have used online dating at one point or another.
The company has even filed lawsuits against individuals for misrepresenting themselves on its site, under the premise that doing so is wire fraud.True is currently supporting bills under consideration in Texas, Michigan, and Florida.CEO Herb Vest has expressed a preference for pursuing such bills at the state level, saying "state legislatures are particularly vulnerable to influence from special interest groups because they are less in the media spotlight than the national Congress." True will cancel the account of anyone found to be married, separated or having a pending divorce without warning, and also reports them to the Internet Crime Complaint Center (IC3).Most notably, it sued Robert Wells, a 66-year-old convicted felon and child molester from Walnut Creek, California.
He had been able to avoid detection because California doesn't provide criminal data to businesses.Wong alleges he was continually charged for several months after he cancelled his membership with Wong is represented by Tycko & Zavareei LLP in Washington, D.