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Similar webcam model hosting sites such as Chaturbate, CAM4 and My Free boast 4.1 million, 3.7 million and 2 million unique monthly visitors, respectively.
The decentralized business model of camming has upended the pornography industry in multiple ways.
Since the early days of live webcasts by Ringley and Amanda, the phenomenon of camming has grown to become a multibillion-dollar industry which has an average of at least 12,500 cam models online at any given time and more than 240,000 viewers at any given time.
Camming websites typically fall into two main categories, dependent upon whether their video chat rooms are free or private.
Within public chat rooms the audience can see tips and viewer comments as scrolling text which appears next to the real-time video stream.
Camgirls will frequently read and respond to the scrolling viewer comments.
Camming revenue has been severely cutting into the profits of the pornographic movie business, which has also been eroded for a number of years due to piracy and the distribution of free sexual content upon the Internet.
Additionally, the pornographic film industry used to be male-dominated except for the performers.
However, in free chat rooms payment is voluntary and is in the form of tips, thus providing the model with an income at a minimal cost for the multiple viewers of her chat room's video stream.
Much of the success of camming owes to its ability to move beyond the borders of erotic video performance, and into the everyday social lives of camming customers, or fans as they are known.